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Commerce Economics and Entrepreneurship

Bachelor's degree 3 year
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2023 - Open dagen
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Commerce Economics & Entrepreneurship

The world of online marketing is looking for you! As an enterprising professional, you will respond to needs and trends in the national and international market and devise successful campaigns for businesses like Coolblue. After obtaining the Commerce Economics and Entrepreneurship bachelor's degree, you know how to give online and offline sales a boost, both in SMEs and for a multinational.
You might, for example, work as an account manager, online marketer, communication consultant or sales manager. Or start your own online business!

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Does programme suit you?

Tio’s bachelor programme Commerce Economics and Entrepreneurship with additional focus on e-commerce a.k.a. online marketing. Do you recognise yourself in the following description? Are you:

  • Commercially oriented?

    Do you have a sense of commerce, do you know what sells, are you aware of the latest (online) trends? Then the bachelor programme Commerce Economics and Entrepreneurship suits you. During the programme you learn how to make a business profitable with your commercial insight.

  • Interested in the online world?

    Can you always be found online on your mobile or laptop? Do you wonder how you can get the best online sales? Perfect match! Setting up your own digital student company is part of the study programme and also boosting your online sales via, for example, Google.

  • Entrepreneurial?

    Do you see opportunities, always and everywhere? Would you like to start your own business? You can get started with this in this commercial economics programme. Together with your fellow students you set up an online business and you advise companies in the field of strategy and (online) marketing.

  • Sales minded?

    Do you pitch the best sales idea and do you leave the competition far behind? Your sales skills will be developed and put to the test during, among other things, the sales week and the final of the Student Company project.

  • Creative?

    Are you creative and do you think "out of the box"? Get started with developing your own brand, from logo to complete corporate identity.

  • Action-oriented?

    Do you like to roll up your sleeves and often take initiative? Develop the ultimate summer promotion and give the ice cream sales of a company like Magnum a boost. Just an example of a future assignment.

  • Not afraid of numbers?

    How is it possible that you have fewer website visitors this week than last week? You have of course noticed the statistics on your website. Is it due to seasonal influences or is there more to it? At Commerce Economics and Entrepreneurship you learn to understand these figures and take action accordingly.

  • Strong in communication?

    Do you know how to convince customers with a catchy text? You learn to write texts that get your customers to your website or app via social media, that encourages them to make a purchase and that is ranked highly in Google.

Do you recognise yourself in these descriptions? Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers. 

Marketing in a nutshell

  • Study Commerce Economics and Entrepreneurship: career and job opportunities
    Study Commerce Economics and Entrepreneurship: career and job opportunities
  • Internships during Commerce Economics and Entrepreneurship
    Internships during Commerce Economics and Entrepreneurship
  • Projects during Commerce Economics and Entrepreneurship
    Projects during Commerce Economics and Entrepreneurship

Best Commerce Economics degree programme

Tio's Commerce Economics and Entrepreneurship programme has been chosen as the best marketing degree for six consecutive years by the Higher Education Guide. The programme has also consistently earned the highest scores in the National Student Survey for years. The Elsevier survey on 'Best Study Programmes 2021' also awarded the study programme a gold medal.

Commercial talent

Do you have a knack for sales, an entrepreneurial spirit and a talent for thinking outside the box? Make the most of your talents and choose the Commerce Economics and Entrepreneurship degree programme. You will draw up marketing plans, develop online campaigns and close deals like a pro.

Thanks to your network, clear vision for the future and entrepreneurial skills, you can make a difference! Whether that's in your own company, or for one of the big Dutch or international players.

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Why do students choose Commerce Economics and Entrepreneurship?

  1. Tio offers the option of accelerated studying: complete a bachelor’s degree in just three years or an associate degree in only two years.
  2. You study at the best Commercial Economics / Marketing programme in the Netherlands (Keuzegids).
  3. There is a great demand for (online) marketers from the labor market.
  4. You follow interesting projects, for example, you create your own webshop and you set up a company.
  5. Through Tio's collaboration with, among others, Ecommerce Foundation, the study programme meets the wishes of employers in the online marketing world.
  6. You will have many career opportunities available to you after completing this bachelor programme.
  7. At Tio there is a strong focus on personal development and supervision.

After graduating

Your Commerce Economics and Entrepreneurship bachelor's degree will open many doors for you. Will you work on the latest campaigns for Coolblue or Amazon, or would you rather start your own business? Would you like to know more about your potential career paths? 

Your career perspectives

This Marketing bachelor's degree has been accredited by the NVAO and educates students in three or four years for the internationally recognised title of Bachelor of Science (BSc) (ISAT-code: 30119). Also, you can earn your Associate degree in just 2 years. The programme is based on the national Commercial Economics training profile.